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NAME: Tiana Wozambica

GENDER: female

AGE: 29

COUNTRY/REGION: Calderinia

STATUS: in a relationship

FAMILY DATA: Tiana is the oldest in a family of seven. When she was 18 she left home because her parents were both drug addicts and could no longer take care of her. Tiana tried to start a family of her own. But her pregnancies never ended well. Yesterday she gave birth to a healthy child, for the first time.

EDUCATIONAL LEVEL: Tiana quit school when she was 18. Nevertheless she is a very bright woman with a lot of talents.

PROFESSION: guide

SOCIAL CLASS (income): between lower lowers and upper lowers

GOALS: Tiana wants to be able to grow out of the poverty she’s living in. She wants to marry her boyfriend Goriuno and start a family with him. She’s desperate and she’s willing to give anything up for a better life. Even her first born child. Another thing she really wants is a decent education, A degree. So she can get a better job

NEEDS: To achieve her goals she needs to find a way to get out of poverty. All she needs is a chance. A shot at happiness.

Likes:  

  • Reading

  • Learning

  • Music

  • Animals

  • Running

Dislikes:

  • Hatred

  • Egocentric people

  • Discrimination of any kind

  • Capitalism

Lifestyle characteristics:

  • Sportsmanship

  • Healthy

  • Balanced

  • Mindfulness

  • Economical

  • ecological

Personality characteristics:

  • Positive

  • Lively

  • Peaceful

  • Go-getter

  • Joyful

  • A bit naive but in a good way

A day in the life of Tiana:

It’s five o’clock in the morning. The sunrays enter through the curtain. Tiana yawns and opens her eyes, she smiles, another beautiful day. She gets up and sets some tea. She rolls out her yoga-mat and puts it beside the bed. Like every morning she starts the day by doing some yoga. She inhales, exhales, inhales, exhales… By the time she’s ready, Goriuno wakes up. They sit down and drink some tea together. He looks at her like it’s the first time he sees her, he tells her he loves her. She leaves for another day of work. She walks down the hill towards the shed a few kilometres east. The group is already waiting. She introduces herself and shows them the beauty of the volcanoes. They eat lunch near one of the largest volcanoes of the country. It’s cosy and the tourists tell her about their country and the way they live. During the walk back home she thinks about a life in another country. She thinks about all the adventures she and Goriuno could have. As she gets closer to her house she sees the children next door playing with their mother. Slowly her good mood fades away… If only she could give her child healthy brothers and sisters he could play with. As soon as Goriuno sees Tiana he feels sorry. He hugs Tiana and promises her that sooner or later they will have more healthy children. He promises her a better life. He tells her about MaWoMa and The Machozi. This diamond can give her the opportunity to have more healthy children. They start fantasising all night about the life they could have with the Machozi. At the end of the day they fall asleep. Both happy and in love.

PERSONA

CUSTOMER JOURNEY 

CUSTOMER JOURNEY
Focus on the journey 
not the 
destination. 

Axelle Van Collie 

© 2017 by Madiera, leader of MaWoMa, country of pure colours

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